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Streaming is about to supplant the legal downloading of music? In 2010, sales of music increase only 0.1% compared to last year. Conversely, content streamed exploding, including YouTube and streaming website.
Legal downloading has stagnated in the United States. According to information provided by Nielsen SoundScan and quoted by free electrons, sales of music on the platforms have significantly slowed legal this year. In 2010, the sector grew 0.1% in volume for sales of shares to the unit while it had reached + 10% last year.
Music albums are better off, since the growth is still above the 10% mark, with 12%. But then again, music sales have disappointed. In November 2009, progress was nevertheless 17%, with a peak of 19% at the end of the year. Over the period, sales grew “only” 95 million shares, against 277 million last year.
One explanation that has been advanced to explain the discrepancy between 2009 and 2010 is the disappearance of Michael Jackson, who gave a sudden boost to the sector. In 2008, strong sales of North American artists such as Lil ‘Wayne with a million albums sold in the first week of marketing of’ Tha Carter III ‘, says Reuters.
The explosion of content streamed, such as videos, does not seem to have a tangible impact on music sales. However, the five major American record companies are weekly Internet users more than a billion videos viewed on YouTube. And this, even though the labels and YouTube are trying to push users to buy by placing sponsored links.
Eventually, erosion too strong sales of music could be a problem more for the music industry. Yet the legal platforms such as iTunes or Amazon, have driven prices of some news in the U.S.. Faced with content streaming, digital albums and singles would they be about to be exceeded?
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